On Hiring an Assistant

Is it useful to do so? Where can an assistant help?

On last week’s post about cutting down on promotional duties, a commenter asked:

What do you think of hiring an assistant to help with the bulk of social media?

I’m so glad you asked this! Believe it or not, I almost put the subject of assistants in the post you were responding to — but the more I thought about it, the more inapplicable it seemed to the q…