Should an Author Read Their Own Reviews?

The strategies authors follow and the etiquette of interaction

A reader asks:

An actor once told me that she didn't read reviews because negative ones were demoralizing screeds and positive ones were just ego boosts.  What are your thoughts on reading reviews of an author's own works?  Do you differentiate between "professional" reviewers and random internet folk?

This is totally going to be one of those your mil…